THE IMPACT OF TELEVISION PROGRAMME ON EDUCATIONAL ATTAINMENT OF PRIMARY SCHOOL PUPILS (A CASE STUDY OF YEWA NORTH LOCAL GOVERNMENT AREA OF OGUN STATE

CHAPTER ONE

1.0              INTRODUCTION

1.1.      Background of the Study

            The use of television programme for promoting learning or as a supplement for classroom teaching continues to attract much attention because of the major role the mass media play in the contemporary society. The instructional materials which television provides is often used in the educational development of student in Nigeria (Nworgu and Nworgu 2008). This constant use of television for instructional purpose has led to the popularization of the abbreviation. ITV (instructional television) among scholars both within and outside the county. The media has also become the recognized story teller of the world. It hasprovided opportunities for governments and private organization to push back ignorance through the promotion of learning in non-formal and informal setting. This fact was recognized by the then Western regional government in Nigeria television (WNTV). One of the major reason for the establishment of the WNTV was to use television as a surrogate teacher, particularly in rural area where government at the time lack sufficient teaching staff to service the free education policy of the western regional government (Schewartz (2005) since then, television has been used in Nigeriaas supplement teaching in both senior secondary and junior secondary school levels.

            The broadcast media, precisely, television can be used to teach arts, drama, poetry and music and also bring inspiration of teachers artist and scientist into the lives of millions of students who may not have the opportunities to be member of the formal education population,it also bring learning and knowledge to a large member of people and thus becomes a motivation for increase in actual enrolment in many Nigeria schools.

            Educational broadcasting involves the useof the broadcast media for educational purpose. It is designed for both formal and non-formal education.Extensively educational broadcasting targetspeople in the non formal setting while intensive educational broadcast is therefore, the process of learning and gaining knowledge to empower community people, promote development and general education. These goals as noted were based on the realization that media are capable of reaching large population with educational messages which could be packaged in local languages.

1.2.      Statement of the Problem

            Although scholars have identified the correlation between impact of television programme on educational attainment in the primary school, this implies that Big brother and little Britain are the televisionprogramme that cause the most problembehaviour among pupil in school, moreover teacher support staff and school leader said the programme lead to general rudeness in the classroom, with pupils answering back mimicking using retort and catch phrases (mentioned by swearing or using in appropriate language. Based on these the study is therefore going to work on the impact of televisionprogramme on educational attainment of primary school pupils.

1.3.      Purpose of the Study

The purpose of this study was to examine the impact of televisionprogramme on educational attainment of primary school pupil in Yewa North Local Government area of Ogun State. Therefore tends to find out the eradicate bad impact of televisionprogrammes and to make way to help pupils exceed in their studies and to provide enlightenment on the impact of televisionprogramme on educational attainment.

1.4.      Significance of the Study

            Its findings will show that television impact reading habit; especially in older children who can read and write. For example, they may read while watching television or while talking to other members of the family. Television also influence children preferred reading materials, it was also found that there were other reason besides television that discourage children from reading e.g heavy home work load,lack of parental encouragement to read and failure of the school to support their reading habit.

1.5.      Research Question

1.      Does television programme have impact on educational attainment of primary school pupils?

2.      Does television viewing good for primary school pupils?

3.      Can primary school pupil learn through television programme?

4.      Is there any bad impact on television viewing on primary school pupils?

1.6.      Scope of the Study

            This study will be done using government owned public primary school in Yewa North Local Government area of Ogun State.

In addition, the study is limited to primary 5 and 6 pupils din public primary school in Yewa North Local Government area of Ogun State.

      It will examine the low variable such as impact of television, educational attainment affect the child’s academic achievement at primary school level.

1.7.      Definition of Terms

            The following terms have been defined operationally as follows

1.      Educational Attainment: means the highest level of schooling that a person has reached.

2.      Television Programme:is a segment of content intended for broadcast on television.

3.      Primary School Pupils: means children receive primary or elementary education from the ages of about five to eleven, coming before secondary school and after preschool.

4.      Achievement: means a thing done successfully with effort, skill or courage.