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07030248044CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
In Nigerian, shoes have become one of the many principle products in the market, even in the biggest market so far in West Africa (Onitsha main market).
Shoes are also among the priority products consumed by everyone; hence the market is a growing one. With the restrictors on the importation of foreign shoes, the industry has a wider market to cover. It is true in the sense that in addition to serving its former customers, it has to delve into extending hands these segments of the market, that were previously served by foreign shoes.
It becomes obvious at this juncture to observe that shoes, has various market opportunities. It segmented the way it will please customers like we have infant market for shoes, youths market as well as the adult market for shoes. With the increase in birth rate resulting in more infant and youth
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| Format: | Ms-Word | ||
| Chapters: | 1-5 | ||
| Pages: | 70 | ||
| Attributes: | Questionnaire, Data Analysis | ||
| Price: | ₦5000 | ||
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