WhatsApp or Call Us
WhatsApp or Call Us
07030248044ABSTRACT
This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline ).promotional mix, of the product is almost everything” Hicks VValdron. like other promotional techniques (method), informs, Dersuades and reminds. It can change consumers' believes, attitudes, images, and behaviors. This study is set to find out which promotional mix influences consumer’s attitudes forwards the Airline products. In order to effectively carry out the research, Nigeria Airways Ltd. P.M. was set for a study statement of the problem were stated, the objective of the study was clearly stated, survey methods were used to investigate the opinion of the Airline workers concerning the Effects of the promotional mix. Their opinions were collected through the use of questionnaires from respondents at Nigeria Airways Ltd. Port court district Then the analyses were done using chi-squares and tables (‘critical values). Based on the analysis of the data collected, conclusions were drawn on the hypothesis formulated.
Can't find what you are looking for?
Call (+234) 07030248044.
OTHER SIMILAR MARKETING PROJECTS AND MATERIALS
A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficientl...Continue reading »
A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features ...Continue reading »
A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY
ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a ...Continue reading »
A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)
ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the focal point of study. A d...Continue reading »
ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
CHAPTER ONE 1.1. INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct com...Continue reading »
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of adverti...Continue reading »
What are looking for today?
| Format: | Ms-Word | ||
| Chapters: | 1-5 | ||
| Pages: | 70 | ||
| Attributes: | Questionnaire, Data Analysis | ||
| Price: | ₦5000 | ||
| Get the complete project » | |||
THE IMPACT OF HUMAN RESOURCE PLANNING ON ORGANIZATIONAL PERFORMANCE
96,577 people found this useful
IMPACT OF E-LEARNING ON THE ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS (A CASE STUDY OF NATIONAL...
73,933 people found this useful
TAX ADMINISTRATION IN NIGERIA: CHALLENGES AND PROSPECTS, A CASE STUDY OF LAGOS STATE BOARD OF INTERN...
67,123 people found this useful
IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
65,902 people found this useful
THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
59,874 people found this useful
THE EFFECT OF SOCIAL MEDIA ON STUDENTS PERFORMANCE IN LEARNING LISTENING COMPREHENSION
59,672 people found this useful