ABSTRACT

This study is aimed at evaluating the effect of tobacco advertising on youths, using student in Institute of management and Technology as a case study.

          The work opens up in chapter one and contains the background of the study, statement of the problems objectives of study, research questions, significance of the study and limitation of the study.

          Chapter two is a comprehensive review of related literature. While chapter three deals with the methodology.

          Chapter four contains the presentation, analysis and interpretation of data. The work finally came to an end in chapter five with the summary of findings conclusions and recommendation for further studies.

TABLE OF CONTENT

TITLE PAGE                                                                II

APPROVAL PAGE                                                      III

DEDICATION                                                               IV

ACKNOWLEDGEMENT                                             V

ABSRTRACT                                                               VI

CHAPTER ONE

INTRODUCTION                                                                  1

1.1       BACKGROUND OF STUDY                                      1

1.2       STATEMENT OF THE RESEARCH PROBLEM2

1.3       OBJECTIVES OF THE STUDY                       4

1.4       SIGNIFICANCE OF THE STUDY                    5

1.5       RESEARCH QUESTIONS                               5

1.6       RESEARCH HYPOTHESIS                             6

1.7       CONCEPTUAL AND OPERATIONAL DEFINITION8

CHAPTER TWO;

REVIEW OF LITERATURE                                        13

2.1       SOURCES OF LITERATURE                          13

2.2       THE REVIEW                                                     13

2.3       SUMMARY OF THE LITERATURE REVIEW 20

CHAPTER THREE

METHODOLOGY       

3.1       RESEARCH METHOD                                               21

3.2       RESEARCH DESIGN                                       21

3.3       RESEARCH SAMPLE                                                22

3.4       MEASURING INSTRUMENT                           23

3.5       DATA COLLECTION                                         23

3.6       DATA ANALYSIS                                              23

3.7       EXPECTED RESULTS                                              25

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

4.1       DATA ANALYSIS                                              26

CHAPTER FIVE

SUMMARY AND RECOMMENDATION FOR THE STUDY

5.1       SUMMARY                                                                   32

5.2       RECOMMENDATION FOR FURTHER STUDIES NOTE32

BIBLOGRAPHY.                                                                   36